WAI ACAI
Packaging, print and collaterals
Brand identity designed with Mestiza Estudio for Açaí bar in Tulum, Mexico. Taking inspiration from old-school brazilian ephemera and tropical beach posters to create packaging, signane and menu for the cafe.
Logo variations with color palette and different lock-ups.
Logo made from hand-drawn typeface by Monica Urquijo at Mestiza Estudio.
Typography to be used in-store and for digital content.
Packaging design using identity for the in-store açaí cups.
Napkins, carrier bags, stickers and signage to be used in the cafe.
Proposed menu design for in-store board