BOTTOMLESS CLOSET


Brand Identity & Logo redesign
Bottomless Closet is a NYC charity that helps unemployed disadvantaged women prepare for job interviews. After the brief from the team that runs the organization I saw that their old logo and identity lacked an aproachable but professional tone. I felt they should aim to be inspiring and empowering but not an overbearing appearance. They needed a modern yet timeless new logo.

In adopting the door aesthetic for the logo I aimed to both revitalize the old logo whilst not making a change that would lend itself unrecognizable to the existing customers. The door becomes a reference to the company and its ability to help the women beyond just the clothes for the interview but preparing them for the brighter future. The modified existing colour scheme of the current logo and identity was again updated to be more emotive and welcoming whilst still maintaining a sleek and professional look that encourages trust and reflects their successful results.